Product Details
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edited by Laurence S. & Judy Goffman Cutler
One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar, Leyendecker's images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Saturday Evening Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American artists.
One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar, Leyendecker's images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Saturday Evening Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American artists.
